Promoting on Social Media Sites!

SOCIAL MEDIA

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I am sure you are all aware of the many changes occurring on Etsy during the past few weeks.  For those who may have missed these changes, Etsy is asking all Team’s to stop and remove the very popular “favathon” games; ex: “Fav” (heart) 5 items above yours, or post one item – fav 10. According to Etsy Administration, these games have no relevance in promoting items in our Shop.   

 

Recently Etsy had what they called an “Etsy Up” Conference in NYC, where one topic discussed was the elimination of “favoring” (hearting) items within a Team.
I have excerpted a few of Etsy Admin’s comments sent out to the various Leaders of Etsy Teams.
“It appears that some sellers have organized with teams or member groups to systematically view and favorite one another’s items to influence search placement. We’re actively working on ways to better discern between these different types of favoring activities and when an item is trending or gaining bona fide interest from buyers. We’d like the search algorithm to rely on signals that mirror common shopper behavior. While clicking and favoring activities do not currently have a negative impact on an item’s search placement, we are monitoring this behavior to ensure that it does not improve an item’s placement in search. “

 “Clicking and favoring activities with the intention of increasing search ranking is not something we encourage. To help improve your search placement, we recommend spending your time on improving your listing quality by working on your tag and title relevance.”

One of my first BBATeam’s Blog was regarding the importance of promoting on      Social Media sites, such as Twitter, Google+, Pinterest and Facebook. Hopefully        many of you have started promoting your lovely items on these sites. Even posting items of other Team Members onto these sites is helping bring yours and their items to the attention of potential Buyers.       Posted 7.24.16   https://pjkbaker.wordpress.com/2016/07/24/promoting-through-social-media/

As much as I enjoyed playing some of these games myself, I do agree with Etsy Admin that it is a not just waste of time “hearting” items within your own Team, but you are missing the opportunities of reaching “the outside world”.
As I also mentioned in the past Article on my Blog, the relevance of correcting Titling and Tagging your Shop items is of most importance. Have you ever searched for one of your items on Google?  You may eventually find that specific item, but perhaps only on p. 4.  As we all know, most people (ourselves included) that most potential Buyers will only view the 1st page. So that is your goal – getting your items seen on page 1!  Often I may try varying the Title of one of my items, when it shows on page 1 in a Google Search, I know I have found the Title I need to market my items.

The same is true when tagging a specific item. Once you have finished tagging your new item, adding it to your Shop, do you then do a search of that item in Etsy’s Search which is found at the top page of your Shop?  If you don’t correctly tag your item, you may find your item at the bottom of the list of items. Do you ever wonder why some Shops have all their items on the front pages of Etsy’s Search Engine?  It is all based on the Titles and Tagging that contribute to your item’s relevance.

I am referencing this item from my MagdaleneKnits Shop as an example: https://www.etsy.com/listing/268801479/crocheted-victorian-fingerless-gloves

Fingerless TeaGloves,DkBrown

       When I type Crocheted Fingerless Gloves Alpaca Yarn in the Etsy Search – because of an exact Title, my item shows up on the first page of the Search. https://www.etsy.com/search?q=Crocheted+Fingerless+Gloves+Alpaca+Yarn

You may also want to focus your energy on driving traffic from your Shop and listings to outside of Etsy (through Social Media and Blogs) which will also help to improve your SEO outside of Etsy.  Start by using those buttons next to the “heart” – even just pinning someone else’s item, helps gives it a lot more exposure.

 

I am posting this comment from  one of my Team Member’s regarding the many changes on Etsy, and her response to using Social Media:    “I’ve been experimenting with twitter and google+.  My views have been going up on a daily basis and while I cannot directly attribute a couple of sales to these, I have been making sales to people who sign up on the day they purchase from me. I didn’t get that from the treasuries and favathons in the past.”

 

We are now also faced with Etsy’s new decision to eliminate Treasury’s as of October 5.  Again, I am posting an excerpt from Etsy Administration regarding this decision.
“Our data shows that few buyers view Treasuries, and even fewer purchase from them. Based, in part, on this information, we are removing this feature, which will allow us to dedicate more resources to proven marketing efforts that will increase exposure to your shop. As of October 5, members will no longer be able to create new Treasuries or edit existing ones.”

 

Since I do love doing Treasury’s – I will continue occasionally featuring specific items through my You Tube Video’s. 

I will be glad to help anyone in working on their Titles or correctly Tagging their items; and will certainly help and/or explain how to promote on many of these Social Media sites. I know I have seen many of you there already, but hope to get more Shops out there promoting themselves and their teammates.
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About Pamela Baker

For as long as I can remember, I have always been interested in various crafts. After crocheting for many years, recently I started designing OOAK jewelry pieces, always learning new techniques as I continued. I also have always loved to write, so I look forward to being a part of this Blog as one it's contributors. As a lifelong resident of NY, I am busy with my two shops on Etsy: MagdaleneJewels (OOAK designed jewelry items: Necklace,Bracelets, Earrings,rings): also, MagdaleneKnits (Crocheted & Knitted items for Newborns to Adults) I can also be found on FB, Twitter, Pinterest, Word Press, YouTube. My Blogs are: http://pamelabaker.wordpress.com/wp-admin/users I also intend to bring tutorials to help you develop your Shops more effectively to increase your Views and Sales on the various mediums you may be selling your work on. I am always a convo or email away if you have any specific questions I can help you with.
This entry was posted in All Members, BloggingBusinessArtisans, My Personal Blog, Promotional, STATTeam, Uncategorized and tagged . Bookmark the permalink.

9 Responses to Promoting on Social Media Sites!

  1. duniwp says:

    Thanks for the recap, Pamela! Well, the reason buyers don’t look at Treasuries anymore, is because they a buried somewhere in the footer. They used to be front page and lots of buyers looked at those! I even got buyers who found me from FP treasuries!

    Liked by 1 person

    • Pamela Baker says:

      Wow – something I didn’t even know that Buyers could see Treasury’s when they were posted on the front page (so long ago)! Guess we are all always learning something new. Hope the info helps!

      Like

  2. Linda Pruitt says:

    I don’t particularly like the team “fave” games, but I do like the “view” team games. We are all helping each other, while getting a look at items available. I feel like Etsy is choosing what we see with it’s front page, and I like to see what some of my friends provide and like. I think that Etsy is not looking at it’s sellers as buyers too. And I like to see a variety of items, not just ‘specific searched for items’.

    I also agree with your previous commenter. Some things that Etsy had scraped in the past are missed, i.e. what is selling. The constant display of what was selling, gave me an idea of what customers wanted. I guess that I don’t trust Etsy to tell me what is “trending”. Call me skeptical.

    Well, that’s my take—Thanks for your take on the changes.

    Liked by 1 person

    • Pamela Baker says:

      For the past few years Etsy has been choosing “items we might like” – well I know what I like and would like to make my own choices. In my own mini protest, I just don’t open those emails from them. As I mentioned on my Blog, it seems “handmade” has taken a “back page” to their choices of many manufactured items on its “front page”!

      Like

  3. Natasha says:

    I agree with the earlier poster – it’s no wonder no one looks at treasuries because you can’t find them unless you know where to hunt! So silly. Ah, well. Que sera, sera and all that.

    Like

  4. Yes, when treasuries were prominent on the front page it was really nice to be featured. I agree with the heart games being wasted time, but it’s really hard to figure out what exactly to do to reach “outside” markets through and within Etsy. Our own social media is a separate network. Always notice the site listed when you share through Pinterest.

    Liked by 1 person

  5. Pamela Baker says:

    Right now we are our best supporters! It is up to us as Team Members to help promote each other as much as we can. Now we can learn from each other the outside world of Social Media. Love your last sentence!

    Like

  6. BeadedTail says:

    Thanks for this information Pam. It’s a major pain in the patooty trying to get seen on Etsy. My sales have dwindled so much I’ve considered closing my shop. I’ll try some of these suggestions and see if I can turn it around somehow. It’s discouraging though.

    Liked by 1 person

    • Pamela Baker says:

      Sharla – you are one of the main staples of Etsy – one of the first Blogs I started following years ago. So we need you to stick around a while. I will be more than happy to work with you on learning how to promote on the various Social Media sites. I know we all feel abandoned by Etsy – all the more reason to get out Shops out their on our own!

      Like

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